No cookie-cutters here, we customise all templates to comply with your brand guidelines.
All emails automatically become mobile responsive without any extra effort.
Layout and feature possibilities are endless with our brand new drag-and-drop editor.
Capture your audience’s attention and increase engagement!
Insight like never before! Use our email marketing platform to select emoticons that suit your comms and find out what your readers think of your articles and content.
Invite your subscribers to rate a subject or topic. Give your subscribers a choice of rating by stars, rating cards and emotions.
Have the power of email marketing software in Australia and at your fingertips. As a leading provider of email marketing in Australia, the Swift Digital platform helps you achieve your marketing goals by giving you the ability to:
Save time and get more from your email marketing solutions software.
Our new drag and drop editor is a delight to use and ensures your communications remain on-brand. We take care of setting up your templates and styles to match your brand guidelines using our email marketing solutions platform, so it’s one less thing for you to worry about.
The Swift Digital email marketing platform has unique features designed to increase engagement and improve intelligence gathering so you can deliver an email experience like no other.
When it comes to email marketing in Australia, one of the most simple but overlooked techniques you can implement to improve reader engagement is to personalise communications and target different segments of your audience with content relevant to them.
Take, for instance, the side-by-side comparison of the emails to the right. The communications have been personalised using the recipient’s first name, but even more, a dynamic banner has been added to provide relevance based on the contact’s geographic location.
Small details such as personalisation can go a long way to help customers become more engaged with your brand and communications. The Swift Digital email marketing software makes personalising, data segmentation, and adding content rules a treat to work with.
Low-reputation servers can make it difficult to deliver your email.
High-reputation servers make email delivery far more likely.
Did you know your email provider’s server reputation is the most important thing to affect email deliverability?
Many other email marketing solutions allow everyone and anyone to sign up and start sending emails (even spammy emails), thus resulting in poor email server reputation scores. Because emails are sent from shared servers, your ability to effectively deliver communications may be compromised due to the low quality or spammy nature of others.
At Swift Digital, we don’t just let anyone sign up willy-nilly and start blasting spam. We are one of the only providers of email marketing services in Australia whose email marketing software includes an exclusive client base, including many of the top companies in Australia, whose email habits are legitimate and genuine–this, in turn, lends to uniquely high server reputation scores. Join our elite list of clients using us as their chosen email marketing solutions platform, and start sharing in the deliverability rewards of unparalleled server reputation.
A necessity in any modern email marketing solutions software is the ability to analyse campaign performance in real-time. From the moment you send a communication, you’ll begin to see open rates, click rates, bounce rates and a myriad of other reporting options.
You can even drill down to see interaction on a user-level (eg. who clicked a certain link, or who was interested in a particular article).
Our email marketing solutions will provide you with other useful statistics for things like:
Adding images to your emails could not be easier with our drag-and-drop functionality. Simply drag in and drop an image from your computer and our email marketing platform will take care of the tagging and resizing.
The Swift Digital email marketing software is one of the only email marketing companies in Australia which can be used by organisations of all industries and sizes. Here you’ll find more in-depth information on email marketing for several industries that have found our email marketing solutions platform to be very successful in implementing their email marketing programs.
There are four main types of marketing emails that are used by businesses to achieve their marketing goals:
Many email marketing platforms incorporate a range of integrations with other marketing tools. However, as one of the leading providers of email marketing services in Australia, Swift Digital takes integration to another level, making it easier than ever before to streamline your marketing efforts and improve your overall strategy.
Swift Digital’s marketing email platform was built with seamless integration in mind, meaning that we offer a wide range of integrations with other marketing tools and platforms, including social media platforms, CRM systems, e-commerce platforms, and more. This allows you to create a truly comprehensive marketing strategy and get the most out of your email marketing efforts.
You can learn more about our email marketing integration features here.
One of the biggest advantages of using an email marketing platform like Swift Digital is the ability to measure the success of your email campaigns through a range of metrics.
Three of the main key metrics businesses often use to measure and refine the success of their email campaigns include:
Other metrics that you may want to consider collecting from your email deliverability manager include conversion rate, unsubscribe rate, and bounce rate.
Measuring these metrics allows you to understand what’s working well in your email campaigns and what could be improved. By using the data to make informed decisions about your email marketing strategy, you can continue to improve your results over time.
If you’re interested in learning more about email marketing metrics, be sure to check out our email marketing metrics blog! In this blog, we cover everything from the basics of email marketing metrics to advanced tips and tricks for measuring your success.
Automation is a key feature of Swift Digital’s email marketing solutions. Our platform offers a wide range of marketing automation features that allow you to set up triggered or scheduled emails based on subscriber behaviour or other criteria. This can help you save time and improve the effectiveness of your campaigns by delivering targeted messages to your subscribers at the right time.
Some of the practical automation features that we offer include:
At Swift Digital, we’ve built our email marketing platform from the ground up to be integrated and seamless. This means that our automation features work seamlessly with our other tools and integrations, allowing you to create truly comprehensive campaigns that deliver results.
If you’d like to learn more about Swift Digital’s platform for email marketing in Australia, we recommend that you scroll down our email marketing page to read our articles and resources. These articles cover everything from the basics of email marketing to advanced strategies for improving your campaigns.
If you’re interested in seeing our platform in action, you can also book a demo with us. Our team will walk you through the features of our platform and answer any questions you may have.
And if you have any immediate questions or concerns, you can always reach out here. Our team is always happy to help and provide support as needed.
To learn more about Swift Digital’s email marketing platform, click here: https://www.swiftdigital.com.au/email-marketing
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