Marketing automation for law firms & accountants
Australian legal & accounting firms of all sizes have selected Swift Digital as their engagement platform.
Swift Digital is your all-in-one marketing automation platform.
Create user journeys and assign actions to occur based on milestones, dates, and behaviours.
See it in action.
Schedule a demo of our marketing automation platform…
Connect
Connect easily with all stakeholders who matter most to your business
Accuracy
Make fewer costly administration errors
Personalise
Utilise branded templates to create more impact from your marketing
Reports
Track all marketing initiatives & generate custom reports
Perform
Remove the legwork and free up time for other initiatives
Feedback
Easily gather feedback to improve student services
”Marketers say the biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities, including up-selling (58%).
Adestra’s Marketer vs. Machine report
Why Swift Digital?
Legal and accounting firms haven’t always been the first to embrace the available technology.
Concerns over data security and privacy have also prevented many from making the most of the marketing opportunities at their fingertips.
Swift Digital helps solve that.
From our inception in 2001, we designed our marketing automation platform to process data here in Australia (no concerns over international data laws) and to be fully-compliant with Australian privacy laws and anti-spam regulations.
This means we’ve been able to help many large Australian organisations for whom security is paramount: government departments, banks, financial institutions, super and investment companies, and educational establishments, as well as legal and accounting firms.
By understanding the challenges you face, we focus on helping you automate event management, email marketing, online surveys, mobile marketing, and other key marketing channels… using the latest technology.
Your data is safe with us!
All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.
”Swift Digital is intuitive to use, and their helpful staff are available on chat so questions can be answered quickly and easily. At SWAAB we use Swift Digital for several different communications, but it is in events that we have found the program to be a real time saver. We often get compliments on our invitations and the easy guest registration process.
Swaab Law Firm
Some impressive statistics
86
Events created
358
Emails sent
Who's it for?
It’s hard to stand out from the crowd of legal and accounting firms around Australia.
Largely, it’s your marketing strategy that will decide whether you achieve it.
By centralising and automating your marketing, it puts you in a stronger position to get all the right messages out to all the right people at the right times: existing clients, new prospects, partners, employees, and other stakeholders.
So, if you’re looking to combine multiple marketing channels into a central, automated ‘hub’, Swift Digital is the solution.
From email marketing, online or offline events, online surveys, landing pages, and engagement scoring to mobile marketing, we can help your business grow and stand out.
And we simplify and make things more error-free with our smart and secure marketing automation software for legal and accounting firms.
Scale up your marketing for greater impact
Our marketing software makes life easier by automating and managing your various campaigns centrally.
But it also has the power for legal and accounting firms to make more impact though marketing:
Manage client ‘journeys’ more effectively from beginning to end
Connect & build closer relationships with those that matter most
Engage more regularly & meaningfully with all stakeholders
Personalise communications for greater impact
Simplify email campaigns with our drag & drop editor
Easily build customised promotions, event invites, newsletters, etc.
Message recipients based upon set ‘triggers’ (date/behaviour)
Create more effective event registration processes
Use mobile marketing for reminders & notifications
Eliminate silly administrative errors
Run A/B testing to adjust campaigns for better results
Improve service offerings by gathering feedback
Automation
Bring your business closer to your clients
For legal and accounting firms, the business of keeping in touch with existing clients is key.
Through an effective marketing platform, keeping in touch becomes simple, automated, and centralised. This reduces the time, effort, and stress.
From newsletters and special events to landing pages set up for new services and surveys to gather feedback about what clients think, increasing touch points with them helps you to maximise revenues.
Working together, these marketing tools create a comprehensive strategy of engagement that brings you closer to clients.
Automate promotional email campaigns
- Email 1: sent to educate audience on new tax policy
- Email 2: offer whitepaper download for further info after email 1 is opened
- Email 3: two weeks after email 1 was sent (if unopened)
- Email 4: “thank you for downloading” email to those who downloaded
- SMS sent to email non-opens notifying them of tax change
- SMS sent one day before new tax policy will take effect
Automate event promotion and management
- Customised event invitation emails
- Email and SMS reminders and “thank you for attending” emails
- Create, organise and modify events on the fly
- Manage registrations – search and modify registrations as required
- Build complex registration forms
- Create custom event calendars
- Build event websites & event microsites
Build User Journeys
Build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
Centralised & automated marketing for legal & accounting firms
The Swift Digital automated marketing platform integrates with your existing CRM software and creates a centralised legal and accounting marketing hub for:
What's next?
1. Click ‘Get Started’2. Fill out the form to submit a request3. We’ll be in touch to help
Recent Marketing Automation Related Articles
For More Tips, Tricks and Information About Marketing Automation - Subscribe To The Swift Digital Blog
Key Benefits of Using Event Management Software To Run Events [Free Checklist]
5 | Minute Read An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management including attendee check-in, attendee engagement and the creation of event landing…
Read More 6 Key Email Marketing Metrics You Should Be Tracking [Free Email Design Guide]
5 | Minute ReadOpens, clicks, CTR, CTOR…these are email metrics. The list of what email metrics to track can be never-ending, and so are the acronyms! Email marketing, like cricket, has a statistic for everything. The big question is, what do the email metrics actually say about your email marketing…
Read More Why Email Marketing is Not Dead & Why It Works [Free Email Design Guide]
5 | Minute Read Is Email Marketing dead? “What do you mean? When did it die?" No, email marketing is not dead. Email marketing as a marketing tool is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for…
Read More Best Way to Manage Federal Government Stakeholders [Free Template]
5 | Minute ReadWhat do the Australian Taxation Office, Hobson’s Bay City Council, and NSW Department of Premier and Cabinet all have in common? They’ve all used Swift Digital's marketing automation software to connect with their stakeholders. That might surprise some readers; however, the same powerful tools businesses use to…
Read More Top 7 Risks of Hosting Marketing Automation Data Offshore [Free Data and Security Platform Checklist]
5 | Minute ReadData has become one of the most valuable resources in the modern world. With increased reliance on technology, we’ve seen more options and complexity available within the cybersecurity world. With this, comes increased risk as cybercriminals become more sophisticated in their attacks. That’s why it’s essential to…
Read More The 4 Types of Marketing Emails and How To Use Them [Free Cheat Sheet]
5 | Minute ReadIt’s general knowledge that the most common type of marketing email is an email newsletter. Most of us receive multiple company newsletters a day, but email newsletters are only one of four pillars of a healthy email marketing strategy. If you’re wondering what we’re talking about, chances…
Read More 
