You may be asking yourself, “wait – it’s 2023. Is email marketing dead?”
The short answer is: no.
Email marketing is not only alive, it’s thriving.
Email marketing currently has a whopping ROI of 4400%. That means for every dollar spent, you make $44 in return. As far as marketing channels go, email is still reigning supreme.
How about email marketing for B2B? Is it just as effective?
The answer is: yes, and even more so than B2C.
The click through rates of B2B email campaigns are 47% higher than those on B2C email marketing campaigns.
The takeaway here is: if you’re marketing B2C, email marketing works and is important. If you’re marketing B2B, then email marketing is just about essential.
The strength of email is its omnipresence.
No matter where your audience is – at the dinner table, or on the train headed to work – they have access to their email via their devices. You can reach your audience no matter the time or place when it comes to targeted email.
However, because of email’s strength, it means every other brand and business floods your audience’s inboxes, too – meaning that the majority of email marketing best practice is actually about standing out among the noise.
After all, your email marketing campaigns will only work if they’re opened and engaged with.